Photography is an important part of any real estate transaction. A good photograph can make a property look much more appealing to potential buyers, while a poor photograph can have the opposite effect. That’s why it’s important to hire a professional photographer who knows how to capture the essence of a property and create photographs that will help you sell your home.
When it comes to photographing a property, there are a lot of things that can go wrong. Here’s a list of some common mistakes that might make the difference between whether or not your home is sold:
Not performing an adequate amount of research on real estate photography. Inaccurate information found online could be very costly for your business.
Hiring a photographer that does not specialize in real estate photography. Not all photographers can effectively photograph a property from all angles, or from the right distance away. A great camera is important but it isn’t enough to make a professional-looking photograph of a home.
Designing scenes which are incongruent with the target market or property.
Not preparing the home for photography. Rooms should be clean and free of clutter, and any furniture that needs to be moved should be done so ahead of time.
Focusing too much on the small details rather than on the overall impression of the property. Details are important, but they should not override a home’s best features.
Focusing too much on the angles and choosing the wrong lens. A wide-angle shot can distort the image of a room, making it appear smaller than it really is. Choosing an incorrect focal length or angle can change even simple objects into oddities. Even moving just a couple of feet could change the perspective of an image enough to be noticeable.
Not properly lighting the home for photography. Poor lighting can affect how a property is viewed, making it look worse than it actually is.
Taking too many shots of the same room at different angles and focal lengths, especially when using auto-focus rather than manual focus. Every shot of a room should be taken from the same point, at the same focal length and distance.
Trying to sell or market a property that does not photograph well. A poor quality photograph will attract fewer buyers than one that is professional and appealing.
There are many things to consider when photographing a home for sale. Here are a few general tips for getting the best shots:
- Make sure the property is clean and free of clutter before photographing it.
- Remove any furniture that needs to be moved, and move it to the same place for each shot.
- Make sure all windows are clean and free of streaks or fingerprints.
- Make sure the scenes in each room reflect how the potential buyer would use it. For example, if they would be eating in a dining room, place a table and chairs in the shot. If they would be relaxing on a porch or patio, make sure there is furniture for that area.
- Before taking pictures of a room, take a few test shots to determine the best angle and focal length.
- Use natural light whenever possible. If there is not enough natural light, use artificial light to supplement it.
- Make sure all lights are turned on in each room before photographing it.
- Take photos from different angles, as well as from different distances.
- Include a variety of subject matter in each shot, such as the front and back exterior of the home, the driveway and garage entrance, a kitchen countertop with appliances and open cabinets, a bedroom dresser drawers with clothes hanging in the closet, etc.
Creating photographs that showcase how the home would look if it were the buyer’s own property is key in selling a home quickly. Some unique or original shots that buyers don’t often see are extremely useful in selling a home.
Not preparing the subject properly before photographing it. Rooms should be clean and free of clutter, and any furniture that needs to be moved should already be moved.
Not taking enough shots of the scene. Sometimes it helps to take many different angles and focal lengths, with an emphasis on the best shots being the primary focus in editing.
In conclusion ,taking photos from different distances or positions can create a sense that someone is viewing the room through a window rather than looking at a photograph on a screen.
Properly lighting the home is essential to portray a house as it would actually look in real life. Areas of poor lighting will influence a potential buyer’s opinion of a property, and it may even attract fewer buyers than a well-lit image. Therefore, all exterior and interior lights should be turned on before taking shots inside the home.